This study found that businesses with less product customization, ability to scale geographically and strong market position get higher scores. Sounds obvious? Not as obvious as you would think given the average score was below 59.
Seeing that the score is empirically proven to be linked to the size multiple of earning a business gets all businesses should at least know their score and have included improvement actions in their strategies.
Whats your score and how is it affecting your business value? Download the research findings and an explanation of how the survey works here.
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